Why the Best Fashion Buyers Are Not Afraid to Say They Got It Wrong episode artwork

EPISODE · Jun 29, 2026 · 12 MIN

Why the Best Fashion Buyers Are Not Afraid to Say They Got It Wrong

from Thrive in Fashion Buying and Merchandising · host Elisabeth Mac Hale

Every fashion buyer makes wrong calls. The question is not whether it happens but instead what you do when it does. In this episode, Elisabeth Mac Hale talks about getting a buying decision wrong and how you can learn from the ability to identify a mistake early, act on it without delay, and take something genuinely useful from it. In this episode:• Why getting it wrong is inevitable in buying -- and what separates buyers who recover well from those who do not• The commercial cost of protecting a wrong decision instead of correcting it•  How you talk about a bad call in a team environment, and why it is more observed than most buyers realise•  Why learning from a wrong call is a skill that has to be practised, not something that just happens Find out where your commercial judgement sits right now with the free Buyer-Ready Assessment:  If you would like to develop your fashion buying knowledge from concept to customer, explore the Thrive in Fashion Buying and Merchandising course Visit the Website designdirectiveme.com

Episode metadata supplied by the publisher feed · Published Jun 29, 2026

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Why the Best Fashion Buyers Are Not Afraid to Say They Got It Wrong

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