Why the Best Ideas Don’t Always Make Sense

What this episode covers

How can we influence consumers to make choices based on desire rather than logic? Rory is joined by Gary Davey, CEO of SKY Studios and Tristan Thomas, VP Marketing of Monzo Bank to explore their commercial successes and debate why data and reason don't always result in the best creative ideas. Hosted on Acast. See acast.com/privacy for more information.

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Frequently Asked Questions

How long is this episode of OnBD with ALF?

This episode is 43 minutes long.

When was this OnBD with ALF episode published?

This episode was published on February 12, 2020.

What is this episode about?

How can we influence consumers to make choices based on desire rather than logic? Rory is joined by Gary Davey, CEO of SKY Studios and Tristan Thomas, VP Marketing of Monzo Bank to explore their commercial successes and debate why data and reason...

Can I download this OnBD with ALF episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.