Why the Best‑Performing Facebook & Instagram Ads Aren’t the Most Polished episode artwork

EPISODE · Mar 2, 2026 · 6 MIN

Why the Best‑Performing Facebook & Instagram Ads Aren’t the Most Polished

from The Art of Online Business · host Kwadwo [QUĀY.jo] Sampany-Kessie

Some of the ads that make the most money don’t look impressive at all — and I explain why that is actually a good thing.   ‍‍ ‍‍Get the 48-Hour Ad Fix Audit I share how low-production, “ugly” ads can outperform polished ones because they blend into the feed, feel more relatable, and are faster to produce and test. You hear how one client agreed to try this approach for retargeting ads and ended up with creatives that deliver positive ROAS. If perfectionism has been slowing you down, this episode shows why testing more simple ideas often beats waiting for the “perfect” ad.‍‍ ‍‍ ‍‍‍‍Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Some of the ads that make the most money don’t look impressive at all — and I explain why that is actually a good thing. ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit I share how low-production, “ugly” ads can outperform polished ones because they blend into the feed, feel more relatable, and are faster to produce and test. You hear how one client agreed to try this approach for retargeting ads and ended up with creatives that deliver positive ROAS. If perfectionism has been ...

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Why the Best‑Performing Facebook & Instagram Ads Aren’t the Most Polished

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This episode is 6 minutes long.

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This episode was published on March 2, 2026.

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Some of the ads that make the most money don’t look impressive at all — and I explain why that is actually a good thing.   ‍‍ ‍‍Get the 48-Hour Ad Fix Audit I share how low-production, “ugly” ads can outperform polished ones because they blend into...

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