Why the decision is made before your first slide
from Product Build Day // Podcast Hosted by Marcin Klimaszewski
Show people the same idea twice, and the second time they rate it almost a full point higher. The decision about your idea starts before your first slide. The meeting is the second time they see your idea. Make sure the first time happened: a link two days ahead, the first slot on the agenda, and a decision rule everyone agreed to before seeing the result. What you'll hear: A mistake I made in Athens, and the rule the room noticed What 210 car-maker employees did with an idea they had seen before Why the proposal after a funded one gets less money Why a former CPO calls corridor conversations essential When talking before the meeting turns into lobbying Try this week: before your next decision meeting, send the decider the prototype two days ahead with one question, ask for the first slot, and write the decision rule into the agenda. Next episode: don't ask for a project. Ask for one day that earns the next one. I'm Marcin Klimaszewski and I run Product Build Day. Send me your question on LinkedIn, and it might become an episode. Sources: Greul, Schweisfurth and Raasch: Does familiarity with an idea bias its evaluation? (PLOS One, July 2023) Criscuolo, Dahlander, Grohsjean and Salter: The sequence effect in panel decisions (Organization Science, 2021) Le Ticket: François de Bodinat on why the CPO role is hard (17 May 2026, in French) Itamar Gilad: Why good product ideas don't survive (24 September 2026) Product Build Day Athens, July 2026 Product Build Day September tour: Amsterdam, Copenhagen, Stockholm and Berlin
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