EPISODE · Jun 1, 2026 · 33 MIN
Why the difference between big D & little D design has never mattered more with Darren Smith
from Behind the Teams · host Nicole How
In this episode, I sit down with Darren Smith, Senior Director of Product Design at Multiplier for an honest and wide-ranging conversation about the state of design leadership. We cover:Why design leadership isn't broken but is often set up to fail, and the formula for getting it rightThe difference between "big D" and "little D" design, and why AI is coming for one of themHow blurring boundaries between design, product and engineering are reshaping the roleThe resilience it takes to lead design in organisations that don't fully value it and how to move upstream anywayIf you're in a design leadership role or thinking about stepping into one this conversation will resonate.
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Why the difference between big D & little D design has never mattered more with Darren Smith
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