EPISODE · Jan 19, 2025 · 58 MIN
Why the enterprise needs (live) visual narratives - with Heather Willems
from Busting the omnichannel - enterprise hacks and chats
AUDIO ECHO NOTE: the echo is addressed after the first three minutes. How effective are we at visually engaging enterprise content? I'd say - not very. But Heather Willems of Two Line Studios is doing something about that. Can we revive stale events with visual storytelling? How does AI hurt and/or help our cause here? As always, you can expect a jugular and interactive convo - and Heather will share illustrations from some of her favorite past events, including Constellation's Connected Enterprise, which is how I first learned of her team's work.... Note: to see the visuals on this, check out the YouTube replay at https://www.youtube.com/watch?v=Ruqcx29swRQ.
What this episode covers
AUDIO ECHO NOTE: the echo is addressed after the first three minutes. How effective are we at visually engaging enterprise content? I'd say - not very. But Heather Willems of Two Line Studios is doing something about that. Can we revive stale events with visual storytelling? How does AI hurt and/or help our cause here? As always, you can expect a jugular and interactive convo - and Heather will share illustrations from some of her favorite past events, including Constellation's Connected Enterprise, which is how I first learned of her team's work.... Note: to see the visuals on this, check out the YouTube replay at https://www.youtube.com/watch?v=Ruqcx29swRQ.
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Why the enterprise needs (live) visual narratives - with Heather Willems
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