Why the EU Just Released a Crisis Communication Handbook

Why now? Major European institutions like the European Stability Mechanism (ESM) and the European University Institute (EUI) are publishing a new handbook on crisis communication for public institutions. Is this a sign of anticipated turmoil, or does it reflect a deeper, hard-won understanding of today's volatile landscape?Join us as we explore the critical context behind this handbook's release. We'll go beyond the principles, drawing directly from the sources to uncover why communication in crisis is considered "never more critical" and "increasingly complex" in our fast-paced, social media-driven world.Discover how the handbook stems from the "invaluable lessons the ESM has learned throughout various crises", incorporating insights from figures involved in the euro crisis, Brexit, and more. We'll discuss how past communication missteps, like those seen during the Greek debt crisis or the IMF's historical struggles with transparency, have underscored the urgent need for a new approach.We'll delve into why public institutions, facing a "growing decline in trust", now see communication as a non-improvised "policy tool" essential for gaining public support and navigating complex, multi-actor scenarios.