Why the "Fail Fast" Mantra is a Recipe for Failure

This is a short, solo episode of Famous Failures. Instead of doing an interview, I go on a riff on why the popular “fail fast, fail often” mantra is misguided. I offer an alternative that produces better results and explain how you can use it to your advantage in your personal and professional life.  The discussion is based in part on my forthcoming book, Think Like a Rocket Scientist: Simple Strategies You Can Use to Make Giant Leaps in Work and Life.  The book was named a “must read” by Susan Cain (NYT Bestselling Author of Quiet), “endlessly fascinating” by Daniel Pink (NYT Bestselling Author of Drive and A Whole New Mind), and “bursting with practical insights” by Adam Grant (NYT Bestselling Author of Originals). If you pre-order the book, you’ll get amazing bonuses that are worth 10x the cost of the book(s). What’s more, if you pre-order the book in any format, you can download and read the digital version NOW, before the book is released to the public.  You can learn more about the book and the bonuses at this link. Why am I running a pre-order campaign? First, pre-order bonuses are my way of thanking you for supporting my writing. Second, I’m donating 100% of my royalties (up to $10,000) from the pre-order sales to a non-profit called charity: water, which is on a mission to create a future where everyone has access to clean and safe drinking water. My goal is to sponsor an entire water project, which will cost $10,000 and bring clean water to a community of roughly 300 people. By pre-ordering the book, you’ll help bring this goal to life. Third, pre-orders carry tremendous weight in book promotion. Major bookstores use pre-order numbers to gauge public interest in the book. If the pre-order numbers are high, they’ll stock more copies of the book, which, in turn, means more readers will see it. You can pre-order any edition of the book from any bookseller (Amazon, Barnes & Noble, Indiebound). After you pre-order the book, please forward your receipt to [email protected], and your bonuses will land in your inbox.