Why the Fertility Journey Begins Before the Crisis Does ft. Jessica Bell van der Wal

The fertility care journey is one that’s often got a dark cloud of crisis looming over it. But what if it’s a journey that starts way before the crisis? In this episode of Reclaim, host Destinee Berman welcomes Jessica Bell van der Wal, CEO & Co-Founder of Frame Fertility, to explore why early, proactive fertility conversations are missing from healthcare, how partnering with trusted providers unlocks patient trust and retention, and the key strategies behind building a scaled, human-centered solution in a fragmented system. Turns out, we’ve got fertility all wrong. And what the journey really needs isn't just medical care—it's relational care.