Why The FTC Tied The Omnicom-IPG Merger To Brand Safety episode artwork

EPISODE · Jun 26, 2025 · 39 MIN

Why The FTC Tied The Omnicom-IPG Merger To Brand Safety

from The Big Story

The FTC approved the Omnicom-IPG merger, but with a brand-safety caveat: The agencies cannot create agency-level blocklists of any media that's political or ideological. With Ad Fontes CEO Vanessa Otero, we unpack the consent order's ramifications.

Episode metadata supplied by the publisher feed · Published Jun 26, 2025

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Why The FTC Tied The Omnicom-IPG Merger To Brand Safety

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