Why the Funnel is Flawed for B2B Manufacturers

Kula Ring hosts Jeff and Carman on why the inbound marketing sales funnel fails B2B manufacturers and how to humanize marketing for target accounts.

Episode 77 of the The Kula Ring podcast, hosted by Kula Partners, titled "Why the Funnel is Flawed for B2B Manufacturers" was published on March 31, 2020 and runs 37 minutes.

March 31, 2020 ·37m · The Kula Ring

Summary

The inbound marketing sales funnel suggests there’s an unlimited amount of traffic and leads, but how does that strategy scale when you’re a manufacturer with a limited number of prospects? On The Kula Ring, Carman Pirie and Jeff W. White discuss why the funnel doesn’t work in a B2B context and how manufacturers can shift to a more human-centered approach that focuses on a small number of target accounts using a blend of campaign tactics including inbound and account-based marketing strategies.

Episode Description