Why The Healthcare System Is Failing Mothers Today, With Lindsey Farrar

What do you do when the magazine industry doesn't represent you, the advertising model excludes you, and the healthcare system fails you during a vulnerable time? If you're Lindsey Farrar, you create your own solutions.In this episode of The Purpose Profit Shift, Rachel talks with Lindsey, founder of CRWNMAG, a family-owned publication celebrating Black women, and Borne, a platform reimagining birth care for Black families.Lindsey shares her journey of building institutions when existing systems don’t serve the community, emphasizing the importance of staying lean and saying 'no.' She also reflects on her own traumatic birth experience, which inspired the creation of Borne, and discusses why restoring birth rights is crucial for generational healing.This episode is a masterclass in building institutions and allowing your purpose to shape your life's work.KEY TAKEAWAYS:Why building your own institution beats fighting for a seat at someone else's table.The "Voltron Model" for staying lean and scaling a self-funded business.How to position premium and say no to deals that undervalue your work.The personal birth experience that led from media to maternal health.Why healing before building creates more durable ventures.Borne's hospital guide and the future of family-centered birth care.CHAPTERS:00:00 Here for Legacy Work04:47 The Rooftop That Started It All16:04 Guerrilla Launch at Afropunk20:29 Building Institutions, Not Begging for Seats32:28 The Voltron Model: Staying Lean and Scaling Smart41:30 From Crown to Borne: A Maternal Health Mission55:08 Building What Should Already ExistABOUT LINDSEY:Lindsey Farrar is the founder of CRWNMAG, a decade-old, family-owned publication celebrating Black women in premium print, and Borne, a new platform setting a new standard for family-centered birth care. She has secured partnerships with Netflix, Pinterest, and Rivian, was a $505,000 Interledger Foundation grant recipient, and has been featured in MoMA's Magazine Podcast, Well+Good, HuffPost, and Dazed. Lindsey is a mother of four, a trained doula, and a USC graduate. She and her husband Nkrumah run their businesses and homeschool their children from their homestead.FOLLOW LINDSEY:http://www.instagram.com/crwnmaghttp://www.facebook.com/crwnmaghttp://www.twitter.com/crwnmaghttp://www.pinterest.com/crwnmagLINDSEY IN THE NEWS: MOMA: https://www.moma.org/magazine/articles/852Ad Age: https://adage.com/article/advertising/watch-ad-age-town-hall-investing-minority-owned-businesses/2316396AdWeek: https://www.adweek.com/social-marketing/pinterest-kicks-off-you-just-might-surprise-yourself-brand-campaign/Essence: https://www.essence.com/essence-50-founders/Forbes: https://www.forbes.com/sites/janeclairehervey/2018/02/20/15-women-run-indie-magazines-to-read-when-your-newsfeeds-in-flames/2/#2ed4dc2461b3RESOURCES MENTIONED:CRWNMAG: crwnmag.comBorne: borne.careBook: Mothering the Mother by Shafiya MonroeMama Glow (Latham Thomas)Black Wellness and Prosperity CenterBorne Hospital Guide for Black Families: borne.care/p/birth-education-know-your-rightsFollow the Host, Rachel Bernier-Green:LinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: www.instagram.com/jointhryvo/Instagram: www.instagram.com/jointhryvo/LinkedIn (Company): www.linkedin.com/company/jointhryvo/Twitter/X: x.com/jointhryvoFacebook: www.facebook.com/jointhryvoTiktok: www.tiktok.com/@jointhryvoListening Links:Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732Youtube: https://www.youtube.com/@PurposeProfitShift----------------------------If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this!