Why the ISA Matters with Matt Smith of G2G Lighting

Ep 71: Matt Smith of G2G Lighting breaks down the benefits of joining the ISA (International Sign Association). From industry advocacy and cutting-edge training to networking opportunities and business growth support, discover how the ISA empowers sign professionals to thrive in a competitive market. Also, a challenge is issued.Check out the featured products:Nekoosa NextBondNekoosa RTapeMetaMark Products"Your podcast is the best podcast in the business." - Jared Granberry, President, GSG (Graphic Solutions Group)The Slightly Serious Sign Podcast is now the #1 Most Fact Checked Podcast in the United States.Get the offer from Geneva Capital: No Payment for 90 Days, Zero DownCheck out the featured products:FDC ProductsArlon DPF V9500G2G ProductsMetamark"Your podcast is the best podcast in the business." - Jared Granberry, President, GSG (Graphic Solutions Group)The Slightly Serious Sign Podcast is now the #1 Most Fact Checked Podcast in the United States.Voted #1 by Signman (standing on a van on top of 18 pallets changing a lightbulb over a movie theater sign)https://www.wensco.com/company/slightly-serious-sign-podcast616.785.3333W.A.R. (Wensco Automotive Restyling)Slightly Serious Sign Podcast Theme Song Courtesy of Joe Morreale© 2025 Joe MorrealeThe views, thoughts, and opinions expressed are the speaker’s own and do not represent the views, thoughts, and opinions of Wensco Sign Supply. The material and information presented here is for general information purposes only. The "Wensco Sign Supply" name and all forms and abbreviation...