Why the Least Sexy Businesses Are Winning Right Now with Drew & TJ

Send us Fan MailMost people are chasing the sexy business idea. The flashy brand. The viral moment. The overnight success.But what if the real money is being made somewhere else entirely?In this episode of The Keri Croft Show, I sit down with my friends Drew and TJ. Two entrepreneurs building serious wealth in industries most people overlook. From porta potties and waste management to roofing, they’ve mastered what it actually takes to win in “unsexy” businesses… and spoiler: it’s not luck.We get into what it really looked like to build and sell a waste company, why consistency beats chasing big wins, and how focusing on data, process, and people can outperform hype every single time.If you’ve ever felt like you’re behind because you’re not building something flashy… this episode might completely reframe how you think about success.