Why the Linear Sales Pipeline Is Dead | Nicolas Sharp

Attio CEO and Co-Founder Nicolas Sharp breaks down their newly announced hybrid architecture for AI-native CRMs. He explains how replacing linear sales pipelines with SQL query endpoints and agentic harnesses allows AI agents to interact with customer data directly at infrastructure scale while keeping enterprise guardrails intact. Check out our sponsor Lovable: https://lovable.dev. Turn ideas into software people love. MTS is a live news and interview show covering technology, business, politics, and culture as it happens. Follow MTS: X | ⁠https://twitter.com/MTSlive⁠ YouTube | ⁠https://www.youtube.com/@mtsituation⁠ Spotify | ⁠https://open.spotify.com/show/4HUNNmV1pjV7CW6Lphm1rM⁠ Apple | ⁠https://podcasts.apple.com/us/podcast/mts/id1891088763⁠ Substack | ⁠https://mtslive.substack.com/⁠ Interested in sponsoring the show? ⁠⁠⁠⁠⁠⁠[email protected]⁠⁠ -- Brought to you by: Mongo DB - Anyone can prototype an agent. Learn how to get them into production on September 30th in New York - register at https://www.mongodb.com/events/mongodb-local/nyc Lovable - Turn ideas into software people love with Lovable. Start today at https://lovable.dev/ Larridin - Finally prove what your AI investment is worth. Head to https://larridin.com/ today to start measuring your AI’s bottom line. Neon (by Databricks) - Get up to $100K in credits for your startup at ⁠https://neon.com/mts⁠ ElevenLabs - AI that communicates at human level across every channel and modality. https://elevenlabs.io/mts Arena - Measuring AI performance in the real world. ⁠https://arena.ai/⁠ Kong - The AI connectivity platform. Connect APIs, LLMs, agents, and systems with serious security and governance. https://konghq.com Today’s stream is sponsored by VCX, the public ticker for private tech. Head over to http://getvcx.com to learn more Blitzy - Autonomous software development for enterprise codebases. Ship 5x faster. https://blitzy.com AdQuick - Make your brand a billboard. Out-of-home advertising as easy to scale as digital. https://adquick.com Chargebee - Billing and monetization infrastructure for the AI era. https://www.chargebee.com/ -- Timestamps: (00:00) Introduction (01:21) Attio's Hybrid Architecture Launch (02:42) What Is Broken With CRMs (04:33) Agents Across The Customer Lifecycle (07:54) Reimagining The Linear Sales Pipeline (09:55) The Platform War And Harness Layer (13:07) Giving Agents A SQL Interface (17:54) What Is Next For Audío -- Note: This podcast is not investment, legal, or tax advice, and is intended for informational and entertainment purposes only. Hosts and guests may hold positions in the companies and securities discussed; do your own research before acting on anything you hear.