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Why The Maids Is Still Winning After 40 Years: Culture, Tech & Growth

EPISODE · Nov 26, 2025 · 29 MIN

Why The Maids Is Still Winning After 40 Years: Culture, Tech & Growth

from Business Alliance Insights · host Business Alliance Incorporated

On this episode of Fran Opps, host and franchise consultant Jared Nassiff sits down with Cathy Skula, CEO of The Maids, one of the most iconic and trusted names in residential cleaning. Ranked #34 on Entrepreneur’s Franchise 500, The Maids brings 40+ years of brand strength, recession resistance, and a powerful recurring-revenue model.Cathy shares her journey from corporate operations to leading a legacy franchise brand, dives into the culture that fuels top-performing franchisees, and reveals how The Maids is using technology and AI to elevate the customer experience. If you're exploring franchise ownership—or dreaming about building a business with real longevity—you won’t want to miss this one.Listen on Apple and Spotify!🎧Spotify:https://open.spotify.com/show/2mZJKRqd4rdbrzj9j2DC99?si=7fda844891214f28Apple:https://podcasts.apple.com/us/podcast/beyond-the-brand/id1801616966

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Why The Maids Is Still Winning After 40 Years: Culture, Tech & Growth

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