Why the Most Expensive Energy Mistakes Aren't Technical—They're Human (S2:E6)

What if the biggest threat to your energy project isn't equipment failure or budget overruns, but ignoring customer feedback or realities? In this episode of Just Power, host Carolyn Parrs reveals why "meaningful engagement" isn't just feel-good corporate speak—it's the difference between projects that thrive and investments that become stranded assets. You'll hear from community advocates, an energy tribal director, and a utility leader who've learned that the underground water source, the neighbor's concerns, or the community's existing plans can make or break a multi-million dollar development. As one expert puts it: "Nothing saves me money like avoiding problems."Discover the simple but powerful shift from doing energy projects to communities versus doing them with communities. Through real stories, you'll learn why the smartest energy developers are building relationships long before they need permits, how communities become your best source of critical project intelligence, and why centering equity isn't just morally right—it's financially smart. Whether you're a developer, policymaker, or community leader, this episode will change how you think about energy equity and why the future of clean energy depends on getting this right.Featured Guest ExpertsTamara Toles O’Laughlin, CEO Climate Critical; Website: https://www.climatecritical.earth/Cathy Newby, Director of Tribal Government, PNM; Website: https://www.pnm.com/Shilo Costello, Manager of Sustainable Communities and DEIB, SMUD; Website: https://www.smud.org/Corporate/Landing/Sustainable-Communities Pamela Fann: Founder and CEO, Integrated Solutions; Website: https://www.integratedsolutionsllc.net/About Just Power PodcastJust Power is a clean energy transition podcast focused on grid modernization, affordability, community engagement, and energy justice — featuring leaders from utilities, policy, technology, and frontline communities.About Carolyn ParrsCarolyn Parrs is the CEO of Mind Over Markets, a branding and messaging firm that helps sustainable businesses and energy organizations communicate with clarity and power. Learn more at:Website: https://mindovermarkets.com/Facebook: https://www.facebook.com/mindovermarketsLinkedIn: https://www.linkedin.com/in/carolynparrs/About Just Power PodcastJust Power is about the human side of the clean energy transition. The podcast focuses on grid modernization, energy affordability, and community engagement — featuring leaders from utilities, policy, technology, and frontline communities navigating the real-world impacts of energy infrastructure change.🔔 Never Miss an Update! Subscribe NowYouTube Channel: https://www.youtube.com/@TheJustPowerPodcast?sub_confirmation=1💖 Spread the LoveLike, comment, and share this episode with a friend, policy maker, or energy provider who needs to hear this message.Together, we can create an energy future that leaves no one behind.📜 Important Information Disclaimer: All content is for educational purposes only. We are not responsible for any loss or damage. Please do your own due diligence.©️ Copyright: All materials are owned by Just Power Podcast. Sharing and embedding is allowed with attribution to our YouTube channel.YouTubeFacebookInstagramNew Mexico State University MicrolearningMind Over MarketsLinkedIn