Why the music industry holds sustainability’s biggest untapped lever

Recorded live at the GreenBiz 26 conference in February, this episode of Two Steps Forward features Dylan Siegler, head of sustainability at Universal Music Group. Siegler discusses how the music industry’s greatest sustainability impact may come not from reducing emissions, but from influencing billions of fans through culture and storytelling. The conversation explores sustainable merch, artist advocacy, fandom as a force for behavior change, and the growing importance of “handprint” impact alongside traditional corporate footprint metrics.