Why the NFL and PGA Tour Are Betting on TMRW Sports to Build New Fandom

The NFL didn't build the next professional flag football league. The PGA Tour didn't build TGL. They handed those assignments to a startup called TMRW Sports - a signal of how leagues are rethinking fan engagement, media, and product development.Chief Marketing Officer Pete Jung is on the show to share what changes when leagues stop treating technology as a layer on top of the product and start building the experience around data, immersion, team identity, and modern media behavior from day one. In this conversation, Pete draws on his 11 years at NASCAR to explain what building fandom requires when you're starting from zero, and why he sees WTGL as one of the most underrated storytelling opportunities in women's sports right now.In this episode, you’ll hear:What Pete noticed when his 18-year-old son and his friends discovered TGL for the first timeHow TMRW Sports is preparing to launch the NFL’s new professional flag football leagueWhy TGL sponsors are integrated directly into gameplay, broadcast technology, and the fan experience itselfWhat NASCAR taught Pete about changing perceptions around who a sport is “for”Why Pete believes media rights fragmentation will reshape sports economics and distribution Resources and Links:Connect with Pete Jung on LinkedIn and learn more about TMRW Sports on their website.Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future.Dave’s book is available now! Get your copy of The Business of Sports Technology: How To Make Smart Decisions That Drive Your Organization Forward.