Why the path to global growth isn’t linear | Marcello Schermer | Head of Int’l Expansion, Yoco

In this episode we are excited to welcome Marcello Schermer, Head of International Expansion at Yoco, a South Africa-based fintech startup helping SMEs accept payments and get data-driven insights. Prior, Marcello was Managing Director of Seedstars and strategy consultant at Detecon Inc.  In our conversation, Marcello talks about the importance of immersing yourself in a new market to understand how trust is built, why it's crucial to build a cross-cultural team from early on within the whole company and not just within the expansion team, as well as the growing opportunities across the continent of Africa with it's fast growing population and how Africa should be thought of as a source of innovation and not just an opportunity for market entry.   This episode is sponsored by our partner, ZEDRA. Learn more about how the ZEDRA team can support you in expanding to new markets at https://www.zedra.com     Find our entire podcast episode library at https://www.globalclassbook.com/podcast and learn more about our forthcoming book on global business growth at https://www.globalclassbook.com/ Interested in learning more about our book Global Class? Be the first to get a copy (coming out August 23, 2022), and get a ton of valuable free bonuses for pre-ordering. Learn more here: https://www.globalclassbook.com/pre-order-book