EPISODE · Aug 4, 2026 · 34 MIN
Why the performance marketing era is over
from Brandformance · host Pranav Piyush
Has performance marketing reached its limits?In this episode, Pranay Piyush sits down with Peter Sengenberger, who has spent more than 25 years in direct response, infomercials, consumer marketing, and B2B demand generation.Together they explore why today's best marketers are looking beyond digital channels to build long-term brand growth.
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This episode is 34 minutes long.
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This episode was published on August 4, 2026.
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