Why the US Isn't Always Your Best First Market with Stephanie Rogers | TransPerfect | #613

Stephanie Rogers, Retail Director at TransPerfect, has built her career helping global brands navigate one of ecommerce’s hardest challenges: expanding internationally without wasting time, money, or momentum.In today’s episode, we’re breaking down the difference between translation and true localisation, why “land and expand” beats going all-in too early, and how Australian brands can punch above their weight globally.Today, we're discussing:Why localisation beats translation every timeThe smartest way to choose your next international marketWhy Japan, Korea, Germany, and France are underrated opportunitiesThe biggest mistakes brands make expanding into the USHow to test markets without burning cashThe role of AI vs human expertise in localisationWhy internal training is the most overlooked growth leverHow brands can scale globally without building full local teamsConnect with StephanieExplore TransPerfectSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community