Why the virtual brand gold rush may not be all it’s cracked up to be

from A Deeper Dive · host Restaurant Business Magazine

Virtual brands are all over the place. But the trend is riskier than it appears. This week’s episode of the Restaurant Business podcast “A Deeper Dive” features Robert Byrne, the director of consumer and industry insights with RB sister company Technomic, to talk about what has suddenly become one of the biggest trends in the restaurant space.

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This episode is 38 minutes long.

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This episode was published on August 26, 2020.

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