Why Therapy Clients Are Hiring Coaches (And Leaving Therapy Behind) | E61

Your therapy clients are cheating on you with coaches. There, I said it. I know, it stings. But as a fellow therapist, supervisor, and coaching educator… you need to know what’s really going on out there and why therapy clients are hiring coaches. Because what you don’t see? It might just be quietly reshaping your practice right under your feet. In this episode of Love, Happiness & Success for Therapists, I’m pulling back the curtain on why therapy clients are hiring coaches, what’s really happening in the field, and the exact skills today’s therapists need to stay relevant, effective, and aligned with their ethical standards. We’ll talk about the awkward conversations happening in coaching internships, the shift you’ve probably already started to feel in your private practice, and how to pivot—powerfully and ethically—into the kind of transformational helper your clients are craving. Because let’s be real: awareness and insight are amazing. But they don’t always change lives. And if your client is still stuck in the same patterns six months in, they’re already wondering if someone else can help them move forward. Here’s how to make sure that someone is still you. Timestamps: 00:00 - The Truth About Therapy Clients and Coaches 02:52 - What’s Actually Changing in the Therapy World 04:15 - The Coaching Dilemma Therapists Are Facing 07:05 - Why Your Clients Want More Than Insight 09:23 - What Traditional Therapy Can’t Always Deliver 19:36 - The Ethical Tightrope: Beneficence and Client Outcomes 22:51 - The Opportunity: Coaching Psychology Done Right 27:51 - Coaching Certification for Therapists If this episode gave you a little jolt (in a good way), I want to invite you into something more. Check out the Coaching Certification for Therapists. I created this program for therapists who want to grow, adapt, and expand their skill set with research-backed coaching psychology. It’s a clear path to helping high-functioning, growth-oriented clients—without compromising your integrity or clinical background. And hey — let’s connect on LinkedIn, too. You can find out when I’m hosting NBCC accredited CEU webinars and join in on crucial topics affecting our field of work. I also share my latest findings dedicated to helping us therapists create growth, happiness and success in our lives. I love connecting with thoughtful professionals like you. Come say hi, share your thoughts, and let me know what resonated with you. Xoxo Dr. Lisa Marie Bobby www.growingself.com P.S. If this episode gave you insight, clarity, or even just a much-needed “a-ha!” moment, please share it with a fellow therapist or colleague. You never know who’s secretly wondering the same things you are—and who might really need to hear this today.