Why They Buy: Understanding the Path to Purchase in Consumer Brand Marketing – Dave VanderWaal | Senior Marketing Consultant at VW Marketing Consultants

from To The Point · host Crux KC

For our 26th episode, President & Chief Strategy Officer Ethan Whitehill chats with Dave VanderWaal— senior marketing consultant at VW Marketing Consultants and former US marketing head at LG and Hisense—about mapping the customer journey, the power of the last three feet, and being Grace VanderWaal’s #1 fan.Get to the point with us on the last Tuesday of each month!

Episode metadata supplied by the publisher feed · Published Feb 25, 2025

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Why They Buy: Understanding the Path to Purchase in Consumer Brand Marketing – Dave VanderWaal | Senior Marketing Consultant at VW Marketing Consultants

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