Why This Brazilian Art Director's Approach Changes Everything

About Estevan Ferrari and TBWA Website: https://tbwa.ca Social: https://www.linkedin.com/in/estevan-ferrari-9984b61bb/zz  Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Episode metadata supplied by the publisher feed · Published Apr 29, 2026

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What this episode covers

Brazilian-born art director Esteban Ferrari shares how cultural “luggage,” music, and even jiu-jitsu shape his creative instincts. From designing McDonald’s campaigns to bringing underground car culture into global brands, Esteban breaks down what it really takes to stand out early in your career. We talk risk-taking, feedback tolerance, and why weird ideas matter more than ever. A must-listen for creatives navigating agency life today.

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Why This Brazilian Art Director's Approach Changes Everything

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