Why This Cardiologist Started Two Businesses | Dr. Carlos Sanchez

Abi Asija sits down with Dr. Carlos Sanchez, an interventional cardiologist and founder of the Luxe Med Spa and Calmara Beverage Company, to break down how he is building multiple businesses around one core mission: helping people live healthier, longer, and more vibrant lives. The conversation explores how he balances a demanding medical career with entrepreneurship, and how he is attempting to scale wellness through both clinical services and consumer products.Key Insight: The biggest challenge in multi-business entrepreneurship is not ideas or opportunity, but focus, execution capacity, and building systems that can scale beyond the founder’s limited time.Carlos explains how his med spa combines aesthetics, preventive medicine, and wellness diagnostics to help patients look and feel better, while also identifying deeper health risks like hormonal imbalances and deficiencies. The model blends cosmetic treatments like Botox and fillers with functional wellness services such as lab testing, supplementation, and GLP-1 weight loss support.A major theme in the conversation is the tension between aesthetics and true health impact. While aesthetics often serves as the entry point, Carlos positions it as a gateway to deeper wellness transformation, where patients begin addressing energy, confidence, sleep, and long-term disease prevention.On the business side, the med spa is currently breaking even due to heavy upfront investment in medical equipment and staffing, but shows strong growth potential through recurring memberships, high conversion rates, and strong upsell pathways from consultations to bundled wellness programs.The discussion also explores his beverage company, a wellness-first energy drink positioned toward Gen Z and millennial consumers seeking healthier alternatives. Built with an incubator model, CMO team, affiliates, and TikTok Shop distribution, the brand aims to scale through content-driven demand generation and retail expansion.Finally, the conversation highlights a deeper strategic question around focus versus mission expansion. While Carlos sees both businesses as expressions of the same wellness mission, the discussion challenges whether spreading across medicine, med spa operations, and consumer goods creates dilution of execution power or a stronger multi-platform ecosystem.Overall, viewers will learn how healthcare expertise can evolve into multi-channel wellness businesses, how med spas monetize through layered services and memberships, and how modern consumer health brands scale through content, affiliates, and distribution partnerships. To connect with Dr. Carlos Sanchez, visit drinkcalmara.com or find his med spa at theluxemedsparua.com