Why This CMO Learns Tanach Every Morning at 4:30am ft. Moshe Isaacson

Moshe Isaacson is a marketing executive and go-to-market leader in the SaaS world — and one of the most passionate Tanach learners you'll ever meet. In this episode, Moshe makes the case for why Tanach is the most underrated limud in the Torah world, how his love for it was ignited on hikes through Eretz Yisrael, and why he wakes up at 4:30am to prepare the three weekly shiurim he gives to his community.Topics covered:Growing up in Pittsburgh — a broad, out-of-town community that exposed Moshe to every type of YiddishkeitHow a yeshiva in Eretz Yisrael turned Tanach from stories into living heritageWhy Tanach gets second billing in the yeshiva world — and why Moshe thinks that's an avlaThe Maskilim and Zionists claimed Tanach as their own. Moshe's response: that's exactly why we need to take it backHow Moshe got into marketing entirely by accident, starting at IDT and building from thereThe overlap between psychology, marketing, and Torah — and why pattern recognition is the common threadBalancing a demanding career with three weekly shiurim, a daily chavrusa, and serious limud preparationThe 4:30am wake-up, the one-hour train commute, and how Moshe engineers his day around learningA practical challenge: 929 perakim, one a day, finished in under three yearsSefer Shmuel as his favorite — four years learning and teaching itWhere to find his podcast, Tanach in Depth, and his AI-generated Torah contentTo follow Moshe's Torah: https://open.spotify.com/show/3G2IJ0opltMtTlrsTioQVg?si=SAg8yci3QTeK99v8qWRWcQhttps://x.com/isaacsonSign up for our newsletter @ ShtarkTank.org