Why This Founder’s #1 GTM Channel Is a Book Launch

Wes Bush is CEO & Founder of ProductLed. The #1 Coaching Company For SaaS Founders & Their GTM Teams Looking To Scale With Product-Led Growth.Over the last 8 years, Wes worked hands-on with 400+ SaaS companies, helping them unlock $1B+ in self-serve revenue through Product-Led Growth (PLG). We discuss the principles of Product-Led Growth (PLG), the importance of Founder-Led Marketing and many other topics like:- The Role of Content in Building Trust and Authority- The Value of Newsletters in B2B Marketing- The Impact of Webinars on Trust and Engagement- Understanding What Drives Business Outcomes- Leveraging Ghostwriters for Content Creation- The Three Modes of Product-Led's Business ModelPerfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.Connect with Wes:Wes’s Linkedin: https://www.linkedin.com/in/wesbush/ProductLed: https://productled.com/Connect with me:LinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/Chapters00:00 – Introduction to PLG & Founder-Led Marketing02:50 – The Three Modes of a Product-Led Business06:09 – Why Writing & Publishing Books Matters08:47 – How Content Builds Trust & Authority12:10 – Should Founders Write a Book?14:49 – The Power of Newsletters in B2B Marketing18:03 – Building a Product Philosophy20:57 – The Character Diamond & Personal Branding24:05 – How Webinars Build Trust & Engagement26:51 – Using Ghostwriters for Content Creation30:04 – What Drives Business Outcomes?33:03 – Final Thoughts on Writing & Content Strategy#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org