Why this hotelier is seeing success targeting the tertiary markets episode artwork

EPISODE · Mar 31, 2026 · 9 MIN

Why this hotelier is seeing success targeting the tertiary markets

from CoStar News Hotels · host CoStar News Hotels

 Newport Hospitality Group President Wayne West unpacks why the real opportunity lies just outside major city centers in this episode with CoStar News reporter Natalie Harms. He dives into deal flow, repositioning strategies, and why talent — not capital — is the real differentiator in today’s hotel landscape.

Newport Hospitality Group President Wayne West unpacks why the real opportunity lies just outside major city centers in this episode with CoStar News reporter Natalie Harms. He dives into deal flow, repositioning strategies, and why talent — not capital — is the real differentiator in today’s hotel landscape.

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Why this hotelier is seeing success targeting the tertiary markets

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This episode is 9 minutes long.

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This episode was published on March 31, 2026.

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 Newport Hospitality Group President Wayne West unpacks why the real opportunity lies just outside major city centers in this episode with CoStar News reporter Natalie Harms. He dives into deal flow, repositioning strategies, and why talent — not...

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