Why This Indie Artist Refuses to Sell His Music Masters (The Nine Side Interview) 🎧

Dive deeper into the business, the hustle, and the soul of the music industry! 🎶 On this episode of Deeper Than Music with Markivus, we sit down with Nine Side—an incredible artist and engineer who made the massive leap from North Carolina to Chicago to carve out his own sound.We pull back the curtain on his creative journey, discussing how the pandemic completely shifted his path, how he stays authentic in a world full of algorithms, and his take on the massive influence of AI in music today. Plus, Nine Side drops crucial advice for independent artists on why you MUST own your masters and how to build a fanbase that actually sticks by you.👇 JOIN THE CONVERSATION:What is your absolute biggest challenge with music or staying creative right now? Drop it in the comments below—let's talk about it!If you want more raw insights into the music industry and want to follow Nine Side's journey, make sure to LIKE, SUBSCRIBE, and hit the notification bell!🕒 TIMESTAMPS00:00 - Introduction00:54 - Moving to Chicago & Shifting Environments02:14 - Music vs. Athletics: The Mindset03:45 - Breaking Down Recent Singles04:12 - Chasing Pure Authenticity in Music06:08 - How the Pandemic Impacted the Hustle10:20 - Influences, Engineering, & Creative Process12:56 - Will AI Destroy or Help the Music Industry?17:52 - The Crucial Importance of Independence (Owning Masters)20:46 - Real Challenges as a Modern Creative22:15 - The Blueprint to Building a Loyal Fanbase25:01 - What Music Deeply Means to Nine Side26:16 - Future Projects and Upcoming Collaborations#NineSide #DeeperThanMusic #Markivus #IndependentArtist #MusicIndustry #OwnYourMasters #MusicInterview #ChicagoMusic #AIInMusic #MusicProducer #IndieMusicianBecome a supporter of this podcast: https://www.spreaker.com/podcast/deeper-than-music-with-markivus--2705530/support.