Why This Podcast? Why Now? And What to Expect

In this short kick-off episode, we (Gabrielle Svenning and Karen Flynn) introduce ourselves, the podcast, and the reason behind it. We discuss the evolving landscape of women's health marketing and the need for brands to engage strategically with intention and boldness to meet the moment, stand out in a competitive marketplace, and establish leadership. We give a brief overview of this limited interview-based information series, designed to provide actionable insights and tools for marketers, founders, and strategists in the women's health sector, with a roadmap for navigating challenges and opportunities in the field. And we introduce an important feature of every episode of "Two Uteruses Walk into a Bar"… Mocktail of the Day! See below for full list of series episodes.A Perimenopositive™ podcast©2025 GrayMatter Agency, Inc. (graymatter.agency)Creator Link:• GrayMatter Agency: https://graymatter.agency/Show Reserouces:• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands• Closing the Women's Health Gap — 2024 McKinsey Health Institute insight reportExtras:• Episode Mocktail Poster! Rosemary Paloma SpritzChapters:00:00 Intro00:28 Welcome01:17 Why This Podcast Series02:36 About the Name03:29 Mocktail of the Day04:00 Who We Are05:26 What to Expect06:48 Wrap Up, See You Soon!07:28 OutroUpcoming Series Episodes:• Ep.1 Let’s Set the Record StraightTOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.GUEST: DR. C (THE VAG DOC)• Ep.2 Feminine by DesignTOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.GUEST: IIKRAM GUERD, Aspivix• Ep.3 Leading the ShiftTOPIC: Changing the conversation to open minds, spark dialogue, and move markets.GUEST: TRACY MACNEAL, Materna Medical• Ep.4 The Art of Being HumanTOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health• Ep.5 The Power (and Pitfalls) of InfluenceTOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.GUEST: ERICA GATLIN, CEG Agency• Ep.6 The FemTech Social Media PlaybookTOPIC: Platform strategies to make your message stick and spread.GUEST: DR. ANJALI MALIK, BRCA Strong• Ep.7 What Investors Really WantTOPIC: Insider perspectives on winning attention and securing funding in women’s health.GUEST: AMY MILLMAN, Next Stage LCC• Ep.8 Empowering a FemTech Sales ForceTOPIC: Modern sales enablement strategies that drive connection, confidence, and results.GUEST: DEBBIE GARNER, FemSelect Ltd.• Ep.9 Trends That Could Change EverythingTOPIC: Innovations and ideas shaping the next era of FemTech marketing.GUESTS: CAROLYN RUSH, Koto and DR. JENNY YUClick here to view the episode transcript.