Why This PT Charges More Than Your Copay (And Still Gets Booked Solid)

from PT Pintcast - Physical Therapy · host Jimmy McKay, PT, DPT | Physical Therapy Podcast

Why are some physical therapy clinics thriving while others struggle to stay full? Dr. Jared Cooper doesn’t just run a successful private-pay clinic — he teaches PTs how to break free from insurance dependency, master pricing psychology, and use content to drive patient commitment before they ever walk through the door.We cover:How to design a clinic that works for YOUPricing strategies that beat the copay gameWhy most clinic owners get stuck trying to scaleCreating content that actually builds trust & conversionsWhat PTs can learn from Disney, Facebook, and mailboxesThis one is brutally honest, practical, and made to help clinic owners stop winging it and start scaling with intention.

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This episode was published on January 27, 2026.

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