Why this senior broker chose the branded route

Senior mortgage broker Lisa Maxwell was initially attracted to working at Aussie because of its compelling television marketing and brand recognition. Thirteen years later, she's now a franchisee of Aussie Annandale in Sydney's inner west and takes advantage of outdoor advertising methods for lead generation. In this episode of Elite Broker, Lisa talks to host Annie Kane about her broking journey, why she's getting involved in the MFAA's Opportunities for Women report and how she efficiently manages both her time and her promotional investments. Lisa also discusses: What can be done to encourage diversity in the industry Her top tips for brokers Why she's recruiting for a new broker And plenty more!