Why Thought Leadership Matters in 2025 With Susan Owen

In this episode of What’s the Point, we sit down with Susan Owen, CEO of Point, a full-service marketing agency based in Plano, TX. With decades of experience in marketing leadership, Susan brings an insightful, no-nonsense perspective to how the industry is changing and what business owners need to do to keep up.From modern marketing strategies to the rise of transparency and thought leadership, this episode unpacks the seismic shifts happening in marketing today. Whether you’re a small business trying to figure out your next move or a brand leader rethinking your approach, Susan offers sharp advice, big-picture thinking, and a few bold predictions.Subscribe & Follow Us:Instagram - https://www.instagram.com/thepointgroup/LinkedIn - https://www.linkedin.com/company/the-point-group/Facebook - https://www.facebook.com/ThePointGroupWebsite - https://thepointgroup.com/