Why Thunderbolt 5 Changes Everything for Creators

Discover what’s next from OWC as Larry O’Connor joins Marc Aflalo to break down all the biggest product launches from CES and NAB 2025, including Thunderbolt 5 hubs, the Archive Pro, the award-winning X12, and major updates to Jellyfish and SoftRAID. If you care about fast, reliable, and scalable storage—this conversation is packed with insight. Larry explains why OWC aims to be the “boring” part of your workflow—because boring means dependable. From Thunderbolt 5’s game-changing bandwidth to LTO tape’s surprising comeback, we dive into hybrid workflows, cloud limitations, on-prem AI, and why customers keep coming back for solutions that just work. This is a must-watch for content creators, IT teams, and anyone building professional video or data workflows. [Chapters] 0:00 – Travel & tech shows: CES, NAB reflections 1:33 – In-person feedback and customer love 2:28 – Promise vs. delivery in tech solutions 4:13 – Making workflows seamless and “boring” 5:39 – Thunderbolt 5: What it fixes, what it enables 12:07 – Archive Pro and the unexpected rise of LTO 17:20 – Explaining SoftRAID and why it matters 30:30 – Cloud vs. local: real-world hybrid workflows 34:46 – Jellyfish S24 & B24: Affordable power for teams 37:45 – Atlas cards and ThunderBlade performance 42:20 – Jellyfish OS 3.0: More self-healing, more power 48:32 – Final thoughts on peace of mind and performance 👍 Like this video if you value speed and reliability in your creative workflow. 💬 Drop a comment if you’ve used OWC products or want a deeper dive on any topic! 🔔 Subscribe for more expert tech conversations and behind-the-scenes insights. #Thunderbolt5 #OWC #JellyfishStorage Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.