Why Ticket Prices Change: The Truth About Dynamic Pricing

from The Cambridge Marketing Podcast · host LightBlueMedia

In this episode of the Cambridge Marketing Podcast, ticketing expert Richard Howle, founder of RH Insights, explores the realities of dynamic pricing in live entertainment. Drawing on decades of experience with major productions and events, he explains how pricing balances demand, psychology, fan loyalty and commercial risk, revealing how ticketing strategy underpins marketing and the long-term success of shows.

Episode metadata supplied by the publisher feed · Published Mar 13, 2026

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Why Ticket Prices Change: The Truth About Dynamic Pricing

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