EPISODE · Jun 7, 2026 · 8 MIN
Why TikTok Creators Are Turning Off Comments to Build Deeper Engagement
from The TikTok Marketing Podcast with Fexingo: Short Video, Creator Economy, and Viral Content · host Fexingo
Lucas and Luna explore a counterintuitive trend on TikTok: creators who disable comments to foster deeper, more intentional engagement. Lucas opens with data from a recent Creator Insider survey showing that 12 percent of top creators on TikTok now limit or turn off comments on at least half their videos, up from just 3 percent in 2024. They discuss why creators like Emma Chamberlain and Hank Green have publicly defended the practice, arguing that removing the comment section reduces performative feedback loops and lets viewers focus on the content itself. Luna brings in a case from a small creator in the art niche who saw her save rate double after turning off comments, while Lucas analyzes the trade-offs for brand deals and community building. The episode challenges the assumption that more comments always mean better engagement, and offers a practical framework for when creators might consider muting the conversation. #TikTok #CreatorEconomy #EngagementStrategy #CommentsOff #EmmaChamberlain #HankGreen #CreatorInsider #SocialMediaTrends #DeepEngagement #SaveRate #ContentStrategy #ViralContent #Marketing #BusinessPodcast #FexingoBusiness #ShortVideo #CreatorTips #PlatformAlgorithms Keep every episode free: buymeacoffee.com/fexingo
What this episode covers
Lucas and Luna explore a counterintuitive trend on TikTok: creators who disable comments to foster deeper, more intentional engagement. Lucas opens with data from a recent Creator Insider survey showing that 12 percent of top creators on TikTok now limit or turn off comments on at least half their videos, up from just 3 percent in 2024. They discuss why creators like Emma Chamberlain and Hank Green have publicly defended the practice, arguing that removing the comment section reduces performative feedback loops and lets viewers focus on the content itself. Luna brings in a case from a small creator in the art niche who saw her save rate double after turning off comments, while Lucas analyzes the trade-offs for brand deals and community building. The episode challenges the assumption that more comments always mean better engagement, and offers a practical framework for when creators might consider muting the conversation. #TikTok #CreatorEconomy #EngagementStrategy #CommentsOff #EmmaChamberlain #HankGreen #CreatorInsider #SocialMediaTrends #DeepEngagement #SaveRate #ContentStrategy #ViralContent #Marketing #BusinessPodcast #FexingoBusiness #ShortVideo #CreatorTips #PlatformAlgorithms Keep every episode free: buymeacoffee.com/fexingo
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Why TikTok Creators Are Turning Off Comments to Build Deeper Engagement
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