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Sep 29, 2025 1 hr 3 min

Why TikTok matters

from The Gray Area with Sean Illing Hosted by Vox

This week, Sean talks with Emily Baker-White, author of Every Screen on the Planet, about why TikTok feels uniquely addictive, how it turned social media into a push-not-pull entertainment feed, and what happens when human editors inside the company can override the algorithm. A few days after they spoke, TikTok was in the headlines again. So they jumped on a follow-up call to unpack the latest twists in the saga of who will ultimately control the app's US-operations. Host: Sean Illing (@SeanIlling) Guest: Emily Baker-White, reporter and author of Every Screen on the Planet: The War Over TikTok The Gray Area has been nominated for a Signal Listener’s Choice Award. Vote for The Gray Area here: https://vote.signalaward.com/PublicVoting#/2025/shows/genre/thought-leadership We’d love to hear from you. Email us at [email protected] or leave a voicemail at 1-800-214-5749. Your questions and feedback help us make a better show. Watch full episodes of The Gray Area on YouTube. Listen ad-free by becoming a Vox Member: vox.com/members

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Why TikTok matters

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This episode is 1 hour and 3 minutes long.

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This episode was published on September 29, 2025.

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