Why timing can make or break your brand's Easter sales

from Shelf Life: Expert Voices from the Consumer Goods Industry · host Alloy.ai

Easter 2024 hopped in early this year, and as a result sales expectations were muted. The Alloy.ai team, Joel and Logan, discuss the commercial and consumer-behavior dynamics at play during holidays like easter, and what they mean for consumer brands. In this episode we discuss:How narrow buying windows impact consumer brands replenishment effortsThe tough decision of whether to produce holiday-specific SKUsWhat Easter sales might say about the broader economy.

What this episode covers

Easter 2024 hopped in early this year, and as a result sales expectations were muted. The Alloy.ai team, Joel and Logan, discuss the commercial and consumer-behavior dynamics at play during holidays like easter, and what they mean for consumer brands. In this episode we discuss: How narrow buying windows impact consumer brands replenishment effortsThe tough decision of whether to produce holiday-specific SKUsWhat Easter sales might say about the broader economy.

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Why timing can make or break your brand's Easter sales

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This episode is 16 minutes long.

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This episode was published on April 2, 2024.

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