Why to Increase Content Marketing Spend During Recessions with Mark Organ

#005: Mark Organ, founder & CEO of category-creating companies Eloqua & Influitive as well as a CEO coach, shares invaluable insights from steering his marketing technology companies through the last two great recessions. We learned a ridiculous amount in a short discussion.Some highlights:· Removing risk is one of the highest value messages to clients that most marketers miss· The more of the CEO’s job you can take on, the more budget will open up· Content marketing is like an annuity that keeps paying off, and he increased his spend in the Great Recessionhttps://www.verblio.com/The Verblio Show is your weekly cocktail of content marketing fun and fruitful conversation. Hear Verblio’s CEO Steve Pockross talk with marketers, digital agencies, and an assortment of thought leaders.