Why Today’s Buyer Redefines Marketing Success: Arunima Mehta of FSS | CMO Chats

Arunima Mehta, Head of Global Brand Marketing at FSS, shares why success today is defined by action, not campaigns. She reflects on fragmented buyer journeys, the need for always-on engagement, and the impact of flagship events like Simply Payments in driving thought leadership and networking. Arunima also highlights AI as the biggest opportunity for CMOs, accelerating execution while stressing that the future of marketing lies in balancing human connection with data-driven decisions.🎧 Watch the ⁠⁠full interview⁠ ⁠⁠⁠⁠and subscribe for more conversations with today’s top marketing minds!#CMOChats #B2BMarketing #MarketingLeadership #AIinMarketing #FutureOfMarketing #CMORole