Why tracking LLM traffic matters - with Sean Barber

from SEO in 2026

Sean Barber shares why tracking LLM traffic matters.Talking points include:Why does tracking LLM traffic matter?How do you go about doing this?What LLMs are driving the most traffic at the moment?How should an SEO optimize for LLMs?What are some specific steps that SEOs should take to optimize for LLMs?Why is this important compared with other SEO activities?How is the LLM space evolving?What does this mean for the future of SEO?

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This episode is 16 minutes long.

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This episode was published on May 7, 2025.

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