Why tradecraft is the best way to treat your competitive data

What if the whole exercise of making sense out of all the data in existence on the government contracting market is a matter of tradecraft? In this episode of Project 38, Brian Lindholm of FedSavvy Strategies answers that question and explains the idea of turning that exercise into a tradecraft. Lindholm and his colleagues at FedSavvy Strategies work with other contractors on just that: making sense of everything that is out there on themselves, their competitors and the market at-large. Competitive intelligence is a key cog in that machine of both growing and keeping their business. Knowing what is out there is only part of the battle, as Lindholm explains in this conversation. He also shares his views on how to build this skill set of knowing and acting into a company’s infrastructure for the long term. Item number two in this discussion is how to keep the business, or avoiding what he calls “incumbentitis.”