Why transparency trumps accuracy while calculating carbon emissions

In this episode, we talk to Tom Kershaw, Chief Product & Technology Officer at Travelport, about how technology coupled with a transparent, collaborative approach can lead to a sustainable future. Travelport is a travel technology company with transparency at its core. It provides “a single, independent marketplace for buyers and sellers of travel” that helps travellers make informed travel decisions while enabling travel businesses such as airlines and hotels to personalise their content and offers. Kershaw asserts that sustainability is a technical problem that requires integration and collaboration across various departments, including revenue, marketing, and technology. He emphasises that sustainability should be a part of the culture in every organisation, not a segregated department.You’ll also learn about the importance of having standard and transparent calculations for carbon emissions, rather than aiming for absolute accuracy. Kershaw stresses the need for consumers to understand the relative impact of their choices and make informed decisions. Most importantly, the episode explains why the intersection of government policy, corporate responsibility, and technological innovation is crucial for the path ahead.If you LOVED this episode, you’ll also love the conversation we had with Red Sea Global’s CEO John Pagano who shares how the developer is rethinking eco-tourism that will allow you to travel not just net-zero, but true climate positive. Check it out here.Feel free to reach out via email to [email protected]. For more content on sustainable aviation, visit our website green.simpliflying.com and join the movement. It’s about time.Links & More:About TravelportTravelport+ is the platform for modern agency retailing - TravelportTravelport Joins Travalyst Coalition and Escalates Focus on Sustainability in Travel Retailing - TravelportIATA CO2 Connect Calculator European Green Deal: new law agreed to cut aviation emissions by promoting sustainable aviation fuels - European CommissionUS-based United Airlines expects Inflation Reduction Act to spur more SAF output - S&P➡️ How Red Sea Global’s ambitious eco-tourism model could save the planet - SimpliFlying