Why True Refrigeration Passed Sub-Zero (and How They Did It) | Andrew Shead, True Caliber

True has been making commercial refrigeration since 1945 — and they're the largest commercial refrigeration manufacturer in North America. So what happened when they brought that same standard to the residential world? Jon and Anthony sit down with Andrew Shed, Sales & Marketing Manager at True Caliber, to dig into what separates a brand that actually came from commercial from every other brand that just borrowed the language. They talk forced air refrigeration, the engineering decisions that trace directly back to True's commercial DNA, and why the question "what can I get away with?" simply doesn't exist in their vocabulary. They also get into True's curated color program (Jon has opinions about RAL catalogs), the panel-ready question and how salespeople should handle it, and the True Caliber acquisition — what bringing Caliber Grills into the True family means for the premium outdoor kitchen space, including the Rockwell Grill and what's coming next. Plus: Jon makes his case for why True passed Sub-Zero "a long time ago." Rate and subscribe wherever you listen to podcasts, and send your mailbag questions to: https://forms.office.com/r/XQLFmqn03F