Why Trust, Diversity & Relationships Matter More Than Ever

Welcome to another episode of The Channel Buzz, hosted by Amiee Keenan of The ISV Society.Guest: Marie Wiese – CEO of Marketing Copilot, Author of You’re On MuteIn This EpisodeThe Inspiration Behind “You’re On Mute”Stories from women navigating careers in techWhy representation and diversity still matterThe meaning behind the title and the “on mute” metaphorAI and the Future of MarketingWhy the last few years have brought the biggest shift in techHow AI is accelerating marketing and content creationThe challenge of maintaining quality and critical thinkingThe Growing Trust GapWhy trust in companies and marketing is decliningHow businesses must rethink accessibility and communicationWhy relationships matter more than automationWhat B2B Marketers Need to Do DifferentlyFocus on testing and experimentationLayering marketing channels instead of relying on one tacticUnderstanding customer pain points more deeply than everValue Propositions in an AI WorldWhy most companies struggle to articulate their valueThe difference between slogans and true value propositionsWhy differentiation matters more than everWhere to Find MarieBook: You’re On MuteSpeaking at AI Agent & Copilot SummitDirections North America Community Summit🔗 Connect with Amiee on ⁠LinkedIn⁠ 🎧 Listen & follow to get future episodes on marketing, partnerships, and channel growth.Learn more about ⁠The ISV Society⁠