Why trust is the ultimate metric in market research with Bill Salokar

Data can inform decisions, but people make them. In this episode of The Curiosity Current, Molly Strawn-Carreño and Stephanie Vance talk with Bill Salokar, Director of Business Development at Gazelle Global. They explore the critical role of human relationships and trust within the research ecosystem. Bill shares his journey from statistician to relationship builder, discussing how to maintain the human element as technology scales. The conversation highlights why active listening, contextual understanding, and research wisdom remain irreplaceable even as AI reshapes the industry.