Why Trying to Sell to Everyone Is Killing Your Business

When you try to be everything to everyone, you become nothing to anyone. The farm selling "fresh local vegetables" to whoever walks by is invisible. The farm known for the best salad mix in the county, or the only source of specialty greens for high-end restaurants, is the one people seek out and pay more for. Watch the episode here! Interested in watching the series? Hop on over to our YouTube Channel!   Subscribe for more content on sustainable farming, market farming tips, and business insights!   Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower:  Instagram  Instagram Listen to other podcasts on the Modern Grower Podcast Network:  Carrot Cashflow  Farm Small Farm Smart  Farm Small Farm Smart Daily  The Growing Microgreens Podcast  The Urban Farmer Podcast  The Rookie Farmer Podcast  In Search of Soil Podcast Check out Diego's books:  Sell Everything You Grow on Amazon   Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.