Why Two American Founders Bet on the Indian Market | Everyday Empires with Rohit Maini | Ep. 14: Mike Melli & Sanskruti Mehta-Melli

Is India the Best Emerging Market for Entrepreneurs? In this episode of Everyday Empires, Rohit sits down with The Power Couple, Mike Melli and Sanskruti Mehta — two American entrepreneurs who moved to India independently, spotted gaps in the market, and built their respective empires.Mike Melli is the founder of MissMalini Entertainment, one of India’s most influential digital media platforms, and The Good Creator Co., a creator-first talent and brand agency. Sanskruti Mehta is the founder of US-based FrostroX Jewelry and the Managing Director of Shashvi Agencies, bringing international men’s jewellery brands like INOX Jewelry to the Indian market.Though married, Mike and Sanskruti run separate businesses, navigating entrepreneurship, parenthood, and life in India on their own terms. In this conversation, they open up about:• Why they both saw opportunity in India and chose to move from the US• Building businesses as outsiders in India, and why they believe they're always a “guest” in the country.• Working within India’s systems rather than trying to reshape them• The importance of having voice, values, and responsibility in media — not just clicks and gossip• Sanskruti’s experience of not fully “fitting in” — and how motherhood reshaped her sense of belonging This episode is a thoughtful look at cross-cultural entrepreneurship, the Indian creator economy, and what it really means to build something meaningful — without entitlement.If you’re interested in:✔️ Building businesses in India✔️ Media, creators & the influencer economy✔️ Diaspora identity & belonging✔️ Entrepreneurship as a couple (without joint businesses) — this conversation is for you.🎙️ Everyday Empires shares #realstories from founders, creatives, and builders shaping modern culture — #nofluff #nofilters👉 LIKE & SUBSCRIBE for more unfiltered founder conversations 💬 Comment below: Would you ever move countries to build your business?